When AI Answers, Make Sure It Gets Your Brand Right

ChatGPT

What are the best skincare brands to buy in Dubai?

Read 4 sources

  1. 1 Beauty blog, 2023
  2. 2 Retailer listing
  3. 3 Forum thread
  4. 4 Brand website

Here are three skincare brands people in Dubai rate highly right now:

  1. 1. Velmira Skin Light, fragrance-free moisturisers that hold up well in humid weather. Prices start at AED 145 1
  2. 2. Dunewell Mineral sunscreens with high UV protection, stocked in most Dubai pharmacies. 2
  3. 3. Oraqi Lab Vitamin C serums with a loyal following and regular online offers. 3

Prices and stock change often, so check with the retailer before you buy.

  • Velmira's price comes from a 2023 blog post
  • Velmira's new SPF range isn't mentioned

Illustrative example · fictional brands · not a real ChatGPT answer

Brands our team has worked with

Who we work with

  1. Automotive

    01 / 05

    Manufacturers, distributors, dealer groups, luxury and EV brands.

    Explore — Automotive

  2. Real Estate

    02 / 05

    Developers, residential and commercial projects, property brands.

    Explore — Real Estate

  3. Technology & SaaS

    03 / 05

    Software platforms, digital services and B2B technology providers.

    Explore — Technology & SaaS

  4. E-commerce & Retail

    04 / 05

    Online retailers, consumer brands and product-led businesses.

    Explore — E-commerce & Retail

  5. Hospitality & Travel

    05 / 05

    Hotels, hospitality groups, destinations and travel businesses.

    Explore — Hospitality & Travel

We work across sectors, mostly with businesses whose customers now ask AI before they buy.

More people now ask AI before they search.

Generative Engine Optimization (GEO) is the work of making sure tools like ChatGPT, Gemini, Perplexity and Google AI Overviews can find your brand and describe your products and services correctly.

Live answers

When an AI assistant searches the web before answering, it relies on the pages and sources it can find today. Improve those, and answers can change within weeks.

Can change in weeks

Model knowledge

What a model learned in training only changes when the model is updated. We strengthen the sources it learns from, so future versions start from better information.

Changes with model updates

The AI platforms we analyze

  1. Core platform

    Combines what the model learned in training with live web search and cited sources.

    What we track

    • Mentions
    • Citations
    • Accuracy

  2. Google AI Overviews

    Core platform

    AI summaries at the top of Google Search, grounded in Google's index. Includes AI Mode.

    What we track

    • Visibility
    • Cited pages
    • Share of voice

  3. Core platform

    Google's assistant, grounded in Google Search and Google's knowledge sources.

    What we track

    • Mentions
    • Accuracy
    • Framing

  4. Perplexity

    Core platform

    An answer engine that searches the web in real time and cites its sources.

    What we track

    • Citations
    • Source mix
    • Share of voice

  5. Extended platform

    Anthropic's assistant. Answers from trained knowledge, and from web search when it's turned on.

    What we track

    • Mentions
    • Accuracy

  6. Extended platform

    Grounded in Bing and built into Windows, Edge and Microsoft 365.

    What we track

    • Mentions
    • Citations

Also on our watchlist: Kimi, Manus. Measurement differs by platform, and we document how each one is measured. Not affiliated with any AI platform provider.

What an audit often finds

Automotive

Arabic answers quoting last year's prices

What it looks like
Arabic buying questions pull prices from an old classifieds listing, while English answers use the current price list.
How we fix it
Correct the source listings and publish structured, market-specific price data.

Real Estate

Four sources, four handover dates

What it looks like
Answers about a project mix handover dates from press releases, portals and an old brochure.
How we fix it
Agree one approved fact sheet and align your own and third-party sources to it.

Hospitality

Missing from Arabic “best of” answers

What it looks like
A resort appears in English answers but not in Arabic ones, where competitors with Arabic content get cited instead.
How we fix it
Build Arabic FAQ and amenity content around the questions families actually ask.

What we do

Five services that build on each other. Most clients start with the audit and add the others as they need them.

  1. 01

    GEO Audit & AI Visibility Intelligence

    • Visibility baseline
    • Competitor benchmark
    • Answer accuracy
    • Prompt research
    • Citation analysis

    See what AI says about you today, and what to fix first.

    Learn more — GEO Audit & AI Visibility Intelligence
  2. 02

    Entity Building & Knowledge Optimization

    • Entity mapping
    • Structured data
    • Profile consistency
    • Conflict correction

    Make sure AI has one correct set of facts about your brand.

    Learn more — Entity Building & Knowledge Optimization
  3. 03

    GEO Content Strategy & Optimization

    • Query research
    • Content briefs
    • Page optimization
    • FAQ content
    • Arabic & English

    Write and improve the pages that answer your customers' questions.

    Learn more — GEO Content Strategy & Optimization
  4. 04

    Authority & Digital Source Optimization

    • Source analysis
    • Citation opportunities
    • Media coordination
    • Digital PR

    Get accurate information about you onto the outside sites AI quotes.

    Learn more — Authority & Digital Source Optimization
  5. 05

    AI Visibility Monitoring & Reporting

    • Visibility rate
    • Share of voice
    • Citation frequency
    • Accuracy tracking

    Track how answers change over time, compared with your competitors.

    Learn more — AI Visibility Monitoring & Reporting

What you'll see in your reports

Illustrative data · fictional brand

Aurex Motors

Saudi Arabia · English + Arabic

Illustrative

AI visibility rate

41%

+14 pts vs baseline

Share of voice

27%

+9 pts vs baseline

Answer accuracy

86/100

+22 vs baseline

Cited sources

38

+11 vs baseline

Share of voice in AI answers

  • Competitor A31%Competitor A · of tracked answers
  • Aurex Motors27%Aurex Motors · of tracked answers
  • Competitor B22%Competitor B · of tracked answers
  • Competitor C12%Competitor C · of tracked answers

AI visibility rate over time

AI visibility rate by month, from 27% at baseline to 41% in month 6 (illustrative)0%25%50%BaselineM1M2M3M4M5M641%
Query-level results (illustrative)
Customer questionPlatformResult
best luxury SUV in Saudi ArabiaChatGPTMentioned · accurate
أفضل سيارة SUV فاخرة في السعوديةGeminiMentioned · outdated price
Aurex GT vs Valtor S9 warrantyPerplexityCited · accurate
7-seat family SUV under SAR 300kGoogle AI OverviewsNot mentioned

How we work

Three stages, starting with an audit.

Working across several brands or markets? We'll put together a proposal for that.

Request an Audit

  1. Step 1

    Assess

    Foundation

    An AI Visibility Audit: your baseline, a competitor benchmark, an accuracy check and a prioritized roadmap.

  2. Step 2

    Optimize

    Growth

    We fix your brand facts, content and outside sources. You approve each change, we carry it out, and we track the effect.

  3. Step 3

    Monitor & Improve

    Advanced

    Regular tracking against competitors, more work on outside sources, and reports written for management.

Focused on the GCC

  • Saudi Arabia
  • United Arab Emirates
  • Qatar
  • Kuwait
  • Bahrain
  • Oman
One question, three ways customers ask it
  • English

    Which SUV is best for families in Riyadh?

  • Modern Standard Arabic

    ما أفضل سيارة SUV للعائلات في الرياض؟

  • Gulf dialect

    وش أحسن سيارة SUV للعايلة في الرياض؟

01

Arabic from the start

We test questions the way people ask them in English, Modern Standard Arabic and Gulf dialect, and compare the answers.

02

Local sources

The regional portals, media and directories AI uses in the Gulf, not only global sites.

03

We make the fixes too

The report isn't the end. We make the approved changes together with your team.

04

Reports managers can read

Clear numbers linked to marketing and business decisions, in English and Arabic.

What you can hold us to

We won't promise rankings or take shortcuts. We agree what we'll deliver, and we report on it honestly.

  • Clarity

    We explain things plainly, without jargon.

  • Credibility

    Accurate information and above-board methods only.

  • Evidence

    Recommendations come from research and data, not guesswork.

  • Accountability

    Clear deliverables, and reports that show what worked and what didn't.

  • Long-term value

    Lasting improvements rather than quick fixes.

Answers to common questions

Can you guarantee we'll appear in ChatGPT or Google AI answers?

No one can honestly guarantee that, because the AI systems decide what to include. We improve the accuracy, consistency and authority of the information they rely on, and we measure the change.

Is GEO just SEO with a new name?

GEO builds on good SEO but goes further. It focuses on how AI systems understand your brand as an entity, which sources they cite, and whether their answers are accurate. It also covers several AI platforms, not one search engine.

Do you train or control AI models?

No. We don't train, control or manipulate any AI model. We work on the information those models draw from: your own pages, structured data and credible third-party sources.

How long until we see results?

Answers that rely on live web search can change within weeks of improvements going live. What models learned in training only changes when they're updated, which takes longer. Your plan sets expectations for both.

How do you measure AI visibility?

We test a defined set of real customer questions on each platform, repeat them to account for variation, and track mentions, citations, accuracy and share of voice over time. Measurement differs by platform, and we document how each one is measured.

Do you work in Arabic?

Yes. We research and optimize in English, Modern Standard Arabic and Gulf dialect, and we report in both languages.

What does it cost?

Every engagement is scoped to your markets, languages, products and goals. We usually begin with an AI Visibility Audit and send a tailored proposal after an initial consultation.

Find out what AI says about your brand.

Share a few details. We'll review your request and come back with a proposed audit scope.

  • Reviewed by a consultant, not an automated tool
  • A proposed audit scope tailored to your markets
  • No obligation, and your details stay confidential
  1. 1Your brand
  2. 2Competitors & priorities
  3. 3About you
Your brand

Markets