Entity Building & Knowledge Optimization

We help AI systems understand exactly who you are, with accurate, consistent and machine-readable information about your brand, products, services and business entities, wherever AI looks for it.

Typically part of
  • Growth
  • Advanced

Package scopes are confirmed in each proposal.

Request an AuditHow we work

Why it matters

  1. 01

    AI builds its picture from many sources

    Your website, directories, distributors, portals and press. When they disagree, AI has to guess.

  2. 02

    Structured facts are easier to use

    Structured data and consistent profiles make your facts easier for machines to read and trust.

  3. 03

    One approved set of facts

    An approved fact base stops errors at the source, instead of fixing them one answer at a time.

What's included

  • Brand entity assessment

    How AI currently understands your company as an entity.

  • Product and service entity mapping

    Each product and service defined clearly, with its key attributes.

  • Structured data and schema

    Schema markup recommendations that state your facts in machine-readable form.

  • Brand profile consistency

    Aligned names, descriptions and details across your profiles.

  • Product information optimization

    Specifications, pricing and availability that are complete and current.

  • Knowledge source analysis

    The knowledge bases and directories AI draws on in your sector.

  • Conflict correction

    Contradicting information identified and resolved.

  • Brand and product page optimization

    Your key pages made clear and complete for AI systems.

  • Approved external updates

    Corrections to third-party sources, coordinated only with your approval.

What you receive

  • Entity Knowledge Map

    Your brand, products and services as AI should understand them.

  • Optimization plan

    The changes needed, by source and by priority.

  • Approved structured information updates

    Schema and profile updates, implemented after your sign-off.

  • Implementation reporting

    What changed, where and when.

How it works

  1. 01

    Assess

    We map how AI understands your brand and products today.

  2. 02

    Define

    We agree an approved fact base with your team.

  3. 03

    Align

    We update your pages, structured data and profiles to match it.

  4. 04

    Coordinate

    We pursue approved corrections on external sources and report progress.

The five services

  1. 01See where you standGEO Audit & AI Visibility Intelligence
  2. 02You're hereCorrect the factsEntity Building & Knowledge Optimization
  3. 03Answer the questionsGEO Content Strategy & Optimization
  4. 04Improve outside sourcesAuthority & Digital Source Optimization
  5. 05Track the resultsAI Visibility Monitoring & Reporting

Questions about this service

What is an entity?

In AI and search, an entity is a clearly defined thing, such as your company, a product or a location, with attributes machines can recognize and connect. The clearer your entities, the less AI has to guess.

Do you change anything without our approval?

No. Every update to your pages, structured data or external profiles is approved by you first.

Start with an AI Visibility Audit.

We start by finding out how AI describes your brand today.

Request an Audit